NELSON

A beer specifically made and marketed for the creative types?

It apparently hit Melbourne this month, but we are yet to be lucky enough to have tasted it.

Nelson beer is the product of Fosters and The Taboo Group, who came together and served beer to a thousand "creative types" and gathered feedback regarding taste, design, and names.

And there you have it. Nelson beer was born.

Know how this just got even better? The Temper Trap were recently asked to get on board to design a label for the beer, and we must say we think it looks fantastic.

Nelson is available in selected bars in Melbourne from this month, and retails for around $8 per bottle.